FRED FITNESS - LAUNCHING LA'S FIRST AI-POWERED PREMIUM FITNESS EXPERIENCE

FRED FITNESS

ALLY SCOPE

Brand launch campaign • Pre-opening momentum building • Tech-fitness positioning • Community integration • Member acquisition

APPROACH

Integrated marketing strategy • Multi-channel influencer program • Strategic press relations • Broadcast media coverage • Community partnerships • Experiential grand opening event

RESULTS

Successful brand establishment • 204 influencer publications • 1.9M+ impressions • Media coverage across major outlets • 500+ grand opening attendees • Strong positioning in fitness-tech space


SERVICES

  • Brand Launch Strategy

  • Influencer Marketing

    Event Execution

    Guest Management

  • Press + Media Relations

  • 2024-2025

  • OPENING EVENT EXECUTION

  • INFLUENCER MARKETING

  • PRESS & MEDIA

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