In a children's toy market saturated with screens and digital entertainment, how does a premium German brand create immediate impact in the competitive US landscape?
This is the story of how ALLY transformed Stapelstein from an unknown European name to a celebrated essential in American homes.
Stapelstein faced substantial hurdles: zero brand awareness in the US market, premium pricing in a competitive category, and the need to build pre-launch buzz before products were physically available—all with a budget far below typical US market entry investments
THE CHALLENGE
Stapelstein faced substantial hurdles: zero brand awareness in the US market, premium pricing in a competitive category, and the need to build pre-launch buzz before products were physically available—all with a budget far below typical US market entry investments.
THE HOLISTIC APPROACH
Our approach was methodical and comprehensive. Starting four months before product availability, we deployed a strategic ground-humming campaign that would build authentic momentum from day one.
We methodically identified and connected with the most influential voices in play, toy, and education—from movement therapists to parenting experts—creating an integrated ecosystem of advocates before a single product was available for purchase.
This wasn't just about media coverage or influencer posts. This was a synchronized, multi-channel strategy that included strategic US network building, connections to key opinion leaders, brand voice localization, strategic seeding initiatives, and thoughtfully coordinated storytelling across every touchpoint.
THE STRATEGIC EXECUTION
We deployed a precision-targeted approach across media relations, establishing brand credibility through earned premium publications. Our strategic seeding program placed Stapelstein products with high-value partners and creators, generating authentic content that resonated with American families.
Our press strategy secured Stapelstein in over 150 premium publications with a total reach exceeding 4 billion impressions—including features in Design Milk, Good Housekeeping, and New York Magazine.
Meanwhile, our influencer program generated over 200 authentic placements reaching 37 million potential customers, maintaining an exceptional 4.4% engagement rate—ten times the industry average.
THE ALLY DIFFERENCE
What made this possible wasn't just marketing tactics—it was our holistic, relationship-driven approach that transformed an unknown German brand into a sought-after premium play essential.
THE RESULTS
The results speak volumes. Despite a shortened sales timeline, Stapelstein exceeded revenue targets by 50%. Our affiliate program generated over $260,000 in sales within just 14 months, while our strategic seeding created $700,000 in unpaid earned media value.
Beyond sales, we built powerful credibility through industry accolades—including Forbes 30 Under 30 recognition for the founder, Parents "Toy of the Year" Award, Best Toy Association Finalist, and multiple prestigious industry seals.
This is the ALLY approach—strategic, holistic, integrated, and transformative. We don't just execute tactics; we build authentic connections that drive genuine business growth. For brands entering new territories, we're not just your agency. We're your ALLY - always on your site.
HANNAH KÖNIG
Co-Founder Stapelstein
"Our collaboration with ALLY was a game changer for our US market entry. Their playful and agile approach made every step an inspiring journey. The team's incredible drive and visionary thinking pushed our strategy to new heights. They instantly understood our values and purpose and translated them into impactful communication. Thank you ALLY, for bringing our Stapelstein elements to so many families, editors, influencers & children
– it truly felt like co-creating the future ."