Since 2018, ALLY has served as Rodeo Drive's digital agency of record—redesigning their website, maintaining their online flagship, and bringing the world's most iconic shopping destination to global audiences. We transform landmark events like the Concours d'Elegance and BOLD Holidays into digital experiences that capture the boulevard's unique energy.
ALLY MANDATE
Our mandate extends beyond luxury content. We translate three palm-lined blocks and 100+ flagship stores into a digital presence that embodies Rodeo Drive's position as "The Intersection of Luxury, Fashion and Entertainment."
From website to social channels, ALLY ensures Rodeo Drive's online prestige matches its real-world influence—connecting the iconic Beverly Hills destination with audiences from Beijing to Berlin.
THE CHALLENGE
Rodeo Drive needed to modernize its digital ecosystem while preserving its signature prestige.
The goal: to strengthen brand awareness and engagement globally, elevate its social storytelling, and launch a new website that matched the elegance of its real-world experience.
With multiple stakeholders and a discerning international audience, every digital touchpoint had to balance accessibility, refinement, and aspiration.
THE HOLISTIC APPROACH
ALLY developed a comprehensive digital and social media strategy rooted in storytelling, design excellence, and community connection.
We approached Rodeo Drive not just as a destination, but as a cultural landmark—where fashion, art, and lifestyle intersect. Through audience insights and creative direction, we built a digital identity that inspires both local and global audiences to experience the magic of Rodeo Drive.
DESIGN & EXPERIENCE
We elevated Rodeo Drive's presence across Instagram, Facebook, and Pinterest while launching their TikTok channel from scratch—curating an editorial yet inviting feed that celebrates luxury, culture, and community. Each visual and caption was crafted to inspire discovery while reinforcing the brand's timeless aesthetic, adapting the voice from Instagram elegance to TikTok's dynamic energy.
In parallel, we led the redesign and relaunch of Rodeo Drive's website, creating a modern, elegant platform with a faster and more secure CMS, full ADA compliance, and enhanced user experience—all while maintaining the brand's sophisticated visual language.
THE STRATEGIC EXECUTION
Our approach blends organic and paid strategies to amplify Rodeo Drive's global reach. The ALLY team captures exclusive moments on-location—from event coverage to seasonal campaigns—ensuring authentic, real-time content that drives engagement and community connection.
Targeted paid media campaigns reach luxury audiences worldwide, while strategic influencer partnerships expand Rodeo Drive's digital footprint through authentic storytelling. Every initiative reinforces the boulevard's position as a cultural destination, not just a shopping street.
THE RESULTS
The results have been transformative. Rodeo Drive’s Instagram following has more than doubled under ALLY’s management, with a 90% increase in reach and a 60% rise in engagement in 2023 alone. Across platforms, millions of monthly impressions have strengthened brand awareness and relevance.
The website’s integrated storytelling now drives increased traffic, higher dwell time, and deeper visitor engagement—establishing Rodeo Drive’s online presence as both a luxury destination and a digital experience.
THE ALLY DIFFERENCE
For Rodeo Drive, ALLY serves as both creative architect and strategic partner—bridging the gap between legacy and innovation.
Through thoughtful execution, integrated storytelling, and a deep understanding of luxury culture, we ensure that Rodeo Drive’s digital presence mirrors the experience of being there in person: timeless, aspirational, and unforgettable.
Over six years. One iconic client. Doubled social following. Website transformation. TikTok launch. Global reach. From day one, we've been more than Rodeo Drive's agency—we've been embedded partners, on-site capturing moments, crafting strategy, and building authentic connections that drive real growth.
For luxury brands and destinations, we're not just your agency. We're your ALLY—always on your site.
KAY MONICA ROSE
Rodeo Drive Committee President
Working with ALLY continues to transform Rodeo Drive's digital presence. Since 2019, they've expertly managed our social media and website. They've built a thriving digital community of international and local followers while significantly increasing authentic engagement through a strategic mix of original content, UGC, and content-creator collaborations. They consistently optimize website features to create a state-of-the-art digital destination. The ALLY team deeply understands the unique positioning of our iconic Rodeo Drive brand and has proven to be an invaluable, reliable partner every step of the way.